The response time in real estate


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Last week, the biggest Romanian real estate portal, imobiliare.ro, released some statistics when it comes to response time for leads from the real estate companies.

imobiliare.ro Graphic

The figures are …. disastrous.

At 48% of the emails nobody answered.
At 7% of emails, the response came in 1-2 hours.
For the rest, are other longer response interval.

Why is so bad the situation? Just look at this study done by MIT and Kellogg, regarding conversion rate based on the response time. It says basicly if you answer in 30 minutes versus 5 minutes, you have 21 times less chances to succeed the sale!

lead-graphic

59sec is a gold mine for such companies that want to differentiate between the rest of the lazy ones 🙂 Use 59sec!

 


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